Ashley Johns created Fierce Forward in 2010 as a personal mantra to keep her moving forward to her goals when life got challenging. The path through life isn’t a straight line and the evolution of the Fierce Forward brand is no exception. 

Ashley started in the fitness industry as a personal trainer and worked with Bodybuilding.com at expos and as a spokesmodel. She transitioned out of the fitness industry and developed a line of intention bracelets to serve as personal reminders for people to keep focused on their goals. Today Fierce Forward offers a full line of jewelry, home decor and lifestyle accessories that are infused with Ashley’s passion for helping others to realize their true potential. 

Ashley lives the Fierce Forward mindset by embracing change & pushing herself into discomfort. She says "Growth happens when you're uncomfortable. It's so important to me to always be leaning into my discomfort so I can keep progressing in life."


Mark left his soul sucking corporate career behind in June of 2021 to focus full time on Fierce Forward. He is also Ashley’s business partner and husband. Mark works behind the scenes helping the business grow & keeps everything running smoothly so Ashley can do what she does best.

Mark lives the Fierce Forward lifestyle by showing up each day a little better than the last.